A thematic objective is a single, temporary and qualitative rallying cry shared by all members of the leadership team. It is the organization's short-term theme around which all leaders rally.

A thematic objective defines what your organization’s short-term future is all about in a single phrase. It documents what will permeate both the strategic and operational focus of the credit union for a defined period of time. It is the short-term rallying cry of the entire organization, and it encapsulates the credit union’s strategic initiatives.

Often organizations create organization-wide focus only when forced by crisis to do so. A major disruption like losing a key sponsor, poor profitability or a natural disaster causes everyone to take notice and rally to make the needed changes.

A thematic objective creates this sort of focus and urgency without a crisis, by defining the “cause” around which everyone should focus their energy. It says to all volunteers, managers and employees, “rally around accomplishing XYZ!”

Nice Enterprises' helps you discover your thematic objective by pooling your entire management team and Board together in a team brainstorming session. Through this exercise your team will create what will be your organization's rallying cry for the next year. This will help everyone in your organization work together as a team to complete your plan.